Case studies · 3 projects

The method, applied.

Three businesses, three different problems, one way of working: research first, pick the battles worth fighting, build the best answer, measure what happens. Numbers included.

  1. 01 · Plastic surgery · Bogotá, Colombia

    Dr. Daniel Ramos: From zero to twelve qualified leads in six weeks — on the form alone.

    12+qualified leads in six weeks from a brand-new site — and 65% of contact actions come from ChatGPT visitors

    A surgeon with no website, two very different audiences and a brutally competitive niche. Six weeks after launch: 16 pages, page one for his name and twelve qualified consultation requests through the form alone, with WhatsApp contacts on top. Two months in: ChatGPT is his #1 source of new visitors (45%), and the United States his #1 country.

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  2. 02 · Real estate & hospitality · Medellín, Colombia

    Everyplace: Back on page one in a week, after a year away.

    1 weekto get back on page one after a year away — and two leads with it

    Built from scratch in 2023, on page one by the end of 2024 — then a premium agency rebuild broke the architecture, the rankings went, and nine months passed without a lead. One week after the new site launched: page one again, and two qualified leads.

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  3. 03 · Cattle nutrition · mineral salt · Colombia

    Produgán: Visits from Google tripled in a year.

    137 → 452monthly visits from Google, in one year

    The website wasn't mine to redesign. The search results were. Twelve months of technical and on-page work took Produgán from 137 to 452 monthly visits and from under 3,000 to more than 30,000 monthly impressions.

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