The blog · 3 articles
Notes from working in search.
Plain-English explanations, research-first strategy, and the lessons behind the book. Written by Alejandro Muñoz; new articles are added between chapters.
- 01 Build search into your brand before you build the brand Some businesses rank for their main keyword because they planned it. Others rank because, by luck, the word was already in their name. Either way the mechanism is the same, and it is the cheapest SEO decision you will ever make: build the way people search into the brand itself. Name, domain, profiles, descriptions, posts. Not mandatory, never forced, but done as often as it fits.
- 02 Social media SEO: the results everyone is ignoring I do not have personal social media and I do not want it. Professionally, though, I have watched brands pour money into AI search optimization while leaving the social profiles that Google and ChatGPT actually read half-finished, misnamed and silent about what the business does. Social media SEO is not about going viral. It is about not letting a machine guess who you are.
- 03 What is search marketing? Search marketing is the practice of improving the visibility of a business wherever people search. Not just Google: maps, marketplaces, app stores and AI assistants too. Here is the plain-English definition, how it differs from SEO and SEM, and the three conditions that tell you whether search marketing applies to a platform at all.
The long version