The audiobook · 10 tracks · 1 h 52 min

The whole book, ready to play.

The introduction and all nine chapters, 1 h 52 min in total. Press play and the book runs from the first word to the last, moving on automatically. Jump to any chapter, pick up where you stopped, and listen at up to 2× speed. Each chapter is also available on its own page alongside the full text.

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The complete audiobook, in one video.

Prefer to listen on your TV, in the car, or with the screen off? The full book is on YouTube in one video, with chapter timestamps in the description. Subscribe to be notified when new recordings and companion videos go live.

Chapter by chapter

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  1. 00 I Didn't Want to Be a MarketerIntroduction · 7 min read · 14 min listen
  2. 01 Marketing's Most Important RuleChapter 1 · 6 min read · 11 min listen
  3. 02 Search Marketing: What Is SEO and Will It Die?Chapter 2 · 3 min read · 6 min listen
  4. 03 Keyword Research: How Do People Search for You?Chapter 3 · 7 min read · 12 min listen
  5. 04 SEO Competitor Analysis: Competition Is Good NewsChapter 4 · 5 min read · 10 min listen
  6. 05 On-Page SEO: Build the Right WebsiteChapter 5 · 7 min read · 14 min listen
  7. 06 Off-Page SEO: Build Your Presence Beyond the WebsiteChapter 6 · 6 min read · 12 min listen
  8. 07 SEO Monitoring and Reporting: Transparency Keeps the ClientChapter 7 · 7 min read · 13 min listen
  9. 08 AI Optimization: Improve Your Visibility on AI PlatformsChapter 8 · 7 min read · 14 min listen
  10. 09 Conclusion: Search Marketing Is a Way of ThinkingChapter 9 · 3 min read · 6 min listen